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Strategic Planning
Short or long-range strategic planning is an invaluable step that sets a course for all future action. A solid plan ensures cohesion among campaign elements, enables the timely unfolding of events and provides a basis for measuring progress and maintaining focus.
Services include:
- Comprehensive communications program planning for all key audiences
- Leverage of all internal and external resources
- Campaign-specific plans - PR, public affairs, and employee communications
- Message development/issue framing
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